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Tourism Day on the Hill

Advocate for the Tourism Industry

The Utah Tourism Industry Association (UTIA) invites you to join us for our annual Tourism Day on the Hill. This signature advocacy event brings together industry professionals from across Utah to engage directly with state legislators, share priorities for the tourism and hospitality industry, and strengthen relationships that shape policy decisions.

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Utah State Capitol Rotunda 

January 29, 2026
350 N State St, Salt Lake City, UT 84114

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Hour
Minute
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Engage Your Legislators

Legislators want to hear directly from their constituents and the industry professionals who live and work in their districts.

We encourage participants to personally invite their legislators to attend Tourism Day on the Hill or stop by during the event. While UTIA coordinates official invitations, floor notices, and general outreach, a direct invitation from a constituent remains one of the most effective ways to engage policymakers.

Engagement tools and templates will be provided ahead of the event.

What to Expect

Programming is designed to maximize engagement between industry members and policymakers throughout the day. Final room assignments and timing are subject to legislative calendar adjustments.

Morning Check-In & Networking

8:30 AM - 11:00 AM

Attendees check in, receive materials, and connect with fellow industry partners.

UTIA + UHLA Membership Meeting

9:10 AM - 10:40 AM

A convening of the full membership to review legislative priorities, industry updates, and key advocacy initiatives. Open to both members and guests; voting is limited to members.

Legislator Lunch

11:15 AM - 1:45 PM

A featured networking lunch bringing together industry participants, legislators, and stakeholders. Includes industry partner booths and opportunities for direct conversation.

Legislative Floor Times

11:50 AM Senate and House Floor Time Ends

Attendees may observe floor proceedings and scheduled committee meetings, when available, to gain insight into the legislative process in real time.

Additional Industry Engagement Opportunities

Throughout the legislative session, UTIA supports ongoing engagement through coordinated caucus meetings and issue-specific gatherings.

TOUR Caucus Meetings

Regular meetings held during the legislative session to discuss tourism-related policy priorities, emerging issues, and industry updates with legislators and stakeholders.

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