Member Benefits
The Utah Tourism Industry Association (UTIA) exists to strengthen and advance Utah's visitor economy through advocacy, education, networking, and industry collaboration. As the collective voice of Utah's tourism industry, UTIA delivers member-driven programs and initiatives that help businesses, destinations, and hospitality partners succeed today while shaping the future of tourism in Utah.
Legislative Advocacy & Government Affairs
UTIA serves as the leading advocate for Utah's tourism industry at the state and federal levels. For more than four decades, UTIA has led efforts to establish, protect, and grow tourism funding, including the Tourism Marketing Performance Fund (TMPF).
Members receive:
- Representation before the Utah Legislature and key government agencies
- Advocacy on issues impacting tourism, hospitality, outdoor recreation, transportation, workforce development, taxation, and economic development
- Exclusive Legislative Tracker updates throughout the 45-day Utah Legislative Session
- Timely legislative alerts and action opportunities
- Access to policy briefings and advocacy resources
Tourism Works® Political Action Committee (PAC)
The Tourism Works® PAC is Utah's dedicated tourism industry political action committee. Through voluntary participation and support, the PAC helps advance pro-tourism policies by supporting candidates and elected officials who understand the importance of tourism, hospitality, recreation, and travel to Utah's economy.
Tourism Day on the Hill
Receive discounted registration to Utah's premier tourism advocacy event. Tourism Day on the Hill connects industry professionals directly with legislators and state leaders, providing an opportunity to showcase tourism's economic impact and discuss issues affecting the visitor economy.
Utah Tourism Conference
Members receive discounted registration to Utah's largest annual gathering of tourism and hospitality professionals. Hosted in partnership with the Utah Office of Tourism, the conference offers:
- Industry-leading educational sessions
- Professional development opportunities
- Networking with tourism professionals from across the state
- Updates on tourism trends, research, marketing, and public policy
- Access to industry partners and service providers
Membership Meetings & Industry Connections
UTIA members are invited to participate in biannual membership meetings held in conjunction with Tourism Day on the Hill and the Utah Tourism Conference. These meetings provide valuable updates on association priorities, industry trends, and opportunities to connect with peers from across Utah.
Workforce Development & Education
UTIA is committed to building the future tourism workforce through industry-led education initiatives, including:
- Hospitality & Tourism Career and Technical Education (CTE) programs in Utah schools
- Student workforce development and scholarship opportunities
- Hospitality Rising Student Summit and career exploration events
Research & Industry Alerts
Stay informed with:
- Tourism industry data and economic impact information
- Legislative and regulatory updates
- Industry research and trend reports
- Member communications and newsletters
- Timely updates on issues affecting Utah's visitor economy
National Industry Partnerships
As Utah's statewide tourism association and lodging organization, UTIA maintains strategic relationships with U.S. Travel Association, Destinations International and the American Hotel & Lodging Association.