Become A Member
UTIA Membership Types
Destination Marketing Organization Membership
Designed for destination marketing organizations, convention and visitors bureaus, tourism offices, and chambers of commerce that promote travel and visitation within their communities.
Industry Segments: Destinations
Membership Rates:
- < $100,000 Budget: $1,000 per year
- $100,000 - $499,999 Budget: $1,500 per year
- $500,000 - $1M Budget: $2,500 per year
- $ > $1M Budget: $4,000 per year
- > $2M Budget: $6,000 per year
Allied Business Membership
For private-sector businesses that support, serve, or benefit from Utah's visitor economy.
Industry Segments: Food & Beverage, Resorts & Recreation, Attractions, Transportation Tourism Suppliers
Membership Rates:
- 1 - 10 employees: $600 per year
- 11 - 24 employees: $1,000 per year
- 25 - 99 employees: $1,600 per year
- 100 - 199 employees: $2,000 per year
- 200+ employees: $4,000 per year
Allied Non-Profit Membership
Designed for nonprofit organizations that contribute to Utah's tourism, cultural, recreational, educational, and community experiences.
Industry Segments: Attractions, Events & Entertainment, Transportation
Membership Rates:
- < $100,000 Budget: $600 per year
- $100,000 - $299,999 Budget: $1,000 per year
- $300,000 - $499,999 Budget: $1,400 per year
- $500,000 - $1M Budget: $1,600 per year
- > $1M Budget: $2,000 per year
Government Agency Membership
For local, county, state, tribal, and special district government entities engaged in tourism, recreation, transportation, economic development, public lands, or community planning.
Industry Segments: Public & Academic Partners
Membership Rates:
- $1,000 per year
Educational Institution Membership
Created for colleges, universities, technical colleges, school districts, and educational programs that support workforce development, hospitality education, tourism research, and industry training.
Industry Segments: Public & Academic Partners
Membership Rates:
- $600 per year
UHLA Membership
Created specifically for hotels, motels, inns, resorts, vacation rentals, and other lodging providers. Membership in the Utah Hotel & Lodging Association includes membership in the Utah Tourism Industry Association, providing access to both lodging-focused and statewide tourism industry benefits.
Industry Segments: Lodging