Utah Tourism Conference

A State United.

The Utah Tourism Conference is Utah’s premier annual gathering for tourism professionals. Hosted by the Utah Tourism Industry Association in partnership with the Utah Office of Tourism, this signature event brings together industry leaders, destination marketers, hospitality professionals, and related partners to shape the future of Utah’s visitor economy.

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Grand Hyatt Deer Valley

October 13-16, 2026
1702 Glencoe Mountain Way
Park City, Utah 84060

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About the Conference

Each year, hundreds of tourism professionals from across the Beehive State gather to exchange ideas, address industry challenges, and celebrate the power of tourism.

The conference rotates to iconic destinations throughout Utah, showcasing the unique landscapes, experiences, and hospitality that make our state a world-class travel destination.

What to Expect

chalkboard icon Dynamic Keynotes

Hear from national travel experts, industry innovators, and state leadership on the trends shaping tourism’s future.

book icon Educational Breakout Sessions

Explore timely topics including destination marketing, workforce development, sustainable tourism, advocacy, technology, and visitor experience innovation.

road icon Meaningful Networking

Connect with peers from destination organizations, hotels and lodging properties, outdoor recreation providers, attractions, restaurants, and tourism-focused businesses across the state.

note icon Destination Discovery

Experience curated local tours and activities that showcase the host region’s distinctive assets and tourism offerings.

Join us for the Utah Tourism Conference!

While the spirit of the conference remains consistent, each year brings a new location, theme, and program experience.

For current details including dates, registration, speaker announcements, lodging information, and agenda updates, visit the official conference website:

Conference Website

Sponsorship & Exhibiting

Position your brand in front of Utah’s tourism decision-makers and industry leaders through sponsorship and exhibitor opportunities designed to maximize visibility and connection.

Sponsorship packages and exhibitor applications are available annually.

Questions?

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Tourism Works® Silent Auction

One of the conference’s most anticipated traditions, the silent auction features donations from tourism-related businesses and destinations across the state. Proceeds from the auction support the Tourism Works® PAC, helping advance advocacy efforts and support elected officials who champion Utah’s tourism and hospitality industry.

Donate Today!

Interested in donating an item to the auction?