About & Contact Us
Who We Are
About Us
The Utah Tourism Industry Association (UTIA) is the collective voice of Utah’s tourism economy, advocating and educating to strengthen the industry and enhance quality of life across the state.
UTIA delivers exceptional value to its members through member-driven public policy initiatives, strategic marketing programs, business networking opportunities, and educational offerings - all designed to help Utah’s tourism industry succeed today and thrive in the future.Â
UTIA is a 501(c)(6) Non-Profit Organization
A Stronger Partnership
UTIA + UHLA
The Utah Tourism Industry Association (UTIA) is proud to announce the relaunch of the Utah Hotel & Lodging Association (UHLA) as a 501(c)(6) subsidiary, renewing a legacy of advocacy and leadership for Utah’s lodging industry. This integration strengthens hoteliers’ ability to address the unique needs of the lodging sector while leveraging UTIA’s broad tourism network and statewide influence.
Together, the two organizations will work hand in hand, combining UHLA’s deep industry expertise with UTIA’s connections, advocacy and resources to create more opportunities, stronger collaboration and a united voice for Utah’s lodging community.
Frequently Asked Questions
Get In Touch
Contact Us
Have questions about membership, events, advocacy, or anything else? We'd love to hear from you. Reach out and a member of the UTIA team will be in touch shortly.
Contact Information
Utah Tourism Industry Association
Celina Sinclair, Executive Director
info@utahtourism.org
PO Box 817, Draper, UT 84020